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Source: Cuarta Cibernetica (Santiago)
A group of Chilean creative ad agencies has banded together and created a movement asking the government to declare Friday, January 2, 2009, a bridge public holiday between January 1st and the weekend.
The movement has gotten a lot of attention by calling itself, humorously, Tómate el sandwich. Michelle!, where Michelle, of course, is Chile's President, Michelle Bachelet, and días sandwich is how people refer to Mondays or Fridays caught between a Tuesday or Thursday public holiday and the adjoining weekend.
The pun, being on tómate which means take or have (as in take a break, have a Kit-Kat), but which means tomato when written tomate (without an accent).
An online petition on their website (http://www.tomateelsandwichmichelle.cl/) has so far garnered 3977 signatures in favor of the tomato sandwich. A similar campaign on Facebook has so far obtained 10.829 votes (or 17.127 if one counts the related proposal to also make December 26 a bridge public holiday).
More seriously, there is a chance that, notwithstanding the tomato campaign, the Chilean government may yet declare a bridge public holiday on Friday, December 26, 2008, or Friday, January 2, 2009, as other Latin American countries have already done, such as Argentina (10-Dec-2008) and Ecuador (29-Nov-2008), not to mention Nicaragua (05-Dec-2008) and Costa Rica (28-Nov-2008), who declared the entire period from Christmas to the New Year as public holidays for their respective private sectors.
Related links:
•
Chile bank holidays and public holidays (current
year)
• Chile bank holidays and public holidays (news and updates)
• Worldwide
bank holidays and public holidays news updates (December 2008)
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Chile Humour Campaign For January 2 Public Holiday